Importing wine for the Swedish market since 2005

About us

Vinia is a wine importer that has imported wine to the Swedish market since 2005. We are among the most successful wine importers in Sweden.

Our aim back in 2005 was to find producers that could supply high-quality wines at competitive price points, but also wines with major sales potential and the ability to expand vertically with more products from the portfolios of our producers.

Part of Sigva Beverage group Vinia is Part of Sigva Beverage group

At the start, we came up with three keywords for our business; Focus, Commitment, and Passion and we still work very close connected to these keywords. Our intentions have never been to obtain a vast catalog of wines but rather to focus on our strong relationships with producers that share our values. A key to our success is our ability to build and sustain brand awareness for the products and producers we represent. We know wine but we also have expertise in marketing.

We are among the fastest growing and most successful wine importers in Sweden.

On the Swedish market, there is a high and growing demand for ecological wines; Vinia has for many years had a driving position for ecological launches and changes within the assortment of Systembolaget. Today we have helped to grow some of the most successful ecological brands on this market.

We give a significant commitment to the producers we represent and focus all our efforts towards their wines. Today we are among the fastest growing and most successful wine importers in Sweden with a broad and expanding portfolio.

Silver – Importer of the Year 2015

Per, Rebecka, Hampus and Jonatan at the Importer of the year ceremony. Per, Rebecka, Hampus and Jonatan at the Importer of the year ceremony.

Vinia share the passion of our producers and we are very proud of the wines we represent on the Swedish market. This passion resulted in a Silver award in the Importer of the Year 2015.

Part of Sigva Beverage group

Vinia is a part of Sigva Beverage group. The companies within the group share finance, sales/HoReCa, and parts of logistics. We also work very closely with the largest wholesalers in Sweden.