Importing wine for the Swedish market since 2005

About us

Vinia is a wine importer that has imported wine to the Swedish market since 2005. We are among the most successful wine importers in Sweden.

Vinia Sweden AB has imported wine to the Swedish market since 2005. We are among the fastest growing and most successful wine importers in Sweden.

Our aim back in 2005 was to find producers that could supply high quality wines at competitive price points, but also wines with major sales potential and the ability to expand vertically with more products from the portfolios of our producers.

Part of Sigva Beverage group Vinia is Part of Sigva Beverage group

Since we started the three keywords for our business are; Focus, Commitment, and Passion.
We still work according to these keywords. Our intentions have never been to obtain a vast catalog of wines but rather to focus on our strong relationship with producers that share our values. A key to our success is our ability to build and sustain brand awareness for the products and producers we represent. We know wine but we also have expertise in marketing, logistics and a solid financial platform.

We are among the fastest growing and most successful wine importers in Sweden.

On the Swedish market, there is a high and still growing demand for organic wines.
Vinia has for many years had a driving position for organic launches and changes within the assortment of Systembolaget. We have helped to grow and build some of the most successful organic brands in this market.

We give a significant commitment to the producers we represent and focus all our efforts towards their wines. Today we are among the fastest-growing and most successful wine importers in Sweden with a wide and expanding portfolio.

Vinia consists of Per, Hampus, Jonatan, Linnea and Jan, five passionate colleagues who complement each other well. We share the passion for our producers and we are very proud of the winemakers we represent in Sweden. This passion resulted previously in a Silver Medal as “Importer of the Year” by a jury of press and professionals but the goal is constantly to get even better.

Part of Sigva Beverage group

Part of Sigva Beverage group
Vinia is a part of Sigva Beverage group. The companies within the group share finance, sales/HoReCa, and parts of logistics. We also work very closely with the largest wholesalers in Sweden.

We wish you very welcome and are happy to tell you more!