How we work

Many view a product launch at Systembolaget as the culmination of effective business management. However, our perspective is more nuanced. We regard the introduction of a new product not as a final step, but as the commencement of a long-term partnership.

Upon its launch, a product enters an intensely competitive market segment, characterized by the introduction of new competing products four times annually. The real challenge lies in maintaining the product’s presence over years and continuously engaging in brand development. It is precisely at this juncture that our specialized work and expertise truly begin to make an impact.

Our team possesses profound knowledge in branding, specializing in elevating brands from initial unknowness to widespread recognition and popularity.

Vinia maintains a close collaboration with Systembolaget’s purchasing department. A crucial aspect of our success hinges on our commitment to continuously research and analyze market trends and consumer demands. These insights are then strategically incorporated into our comprehensive proposals to Systembolaget, ensuring our offerings are both relevant and impactful.  Read more about how we work here.

Hampus Landelius, Executive Assistant/Marketing Director

Hampus Landelius, Marketing Director

We have in-house expertise in marketing and business analysis and cooperate with some of the sharpest advertising agencies in Sweden. Branding expertise is critical in this market, and we have launched many successful brands, both our own and created. Impeccable design is crucial for a brand’s longevity.

Carefully selected producers

Vinia has strategically opted to collaborate with a select group of high-calibre producers, prioritizing quality over geographical diversity. This discerning selection process, conducted by Vinia, targets producers with the adaptability and potential to thrive within the Swedish market’s unique conditions.

Upon securing a product listing at Systembolaget, Vinia diligently pursues vertical expansion, aiming to introduce a broader range of offerings from the same producer. This involves presenting new proposals to Systembolaget, leveraging our in-depth market insights. As a result, we have established numerous fixed listings for the same producers, significantly enhancing their presence in the Swedish market.

We believe in expertise in every part of our business, and we continually aim to improve all aspects of what we do and continuously evaluate our performance and conduct.

Today we sell to Systembolaget, Horeca and duty-free; we focus our efforts towards the Swedish market.

As part of our portfolio, we guarantee that your wines will get the best possible exposure to the Swedish market. As a young and modern wine importer, we focus heavily on added value through social media, and we have the latest tools and knowledge to manage this successfully. We also have extensive market intelligence tools that give us advantages over our competitors.

At Vinia, we go beyond merely offering branding expertise and market insights; we deliver a comprehensive suite of services designed to ensure your brand not only enters the Swedish market but thrives within it. Our holistic approach combines tailored marketing strategies with proactive market analysis to keep your brand ahead of trends and competitive shifts.

Transparency is the cornerstone of our business dealings. We guarantee honest and profitable partnerships with clear and upfront communication—there are no hidden figures with us. Our commitment extends to building long-term relationships, not just business-to-business (B2B), but to nurturing your brand’s presence and resonance with consumers.

Our services encompass:

  • Customized Marketing Strategies: Crafting narratives that resonate with your target audience, ensuring your brand’s unique story is heard loud and clear.
  • Proactive Market Analysis: Leveraging in-depth market insights to anticipate trends and make timely adjustments to keep your brand relevant and competitive.
  • Comprehensive Support Services: From regulatory compliance and logistical support to sales and post-sale engagement, we provide end-to-end support to our partners.
  • Success Stories: Our track record speaks for itself, with numerous brands achieving significant milestones and sustained growth under our stewardship.
  • Commitment to Innovation: We embrace change, continually adapting our strategies and adopting new technologies to benefit your brand.
  • Sustainability and Social Responsibility: We align our practices with values that contribute positively to the community and environment, ensuring that success is shared and sustainable.

At Vinia, a handshake is more than a gesture—it’s a pledge of our commitment to you and your brand. With us, you gain not just a service provider, but a partner dedicated to navigating the complexities of the Swedish market, ensuring your brand not only launches but flourishes, achieving lasting success and visibility.

With a healthy financial situation, business know-how and experience, we are a stable partner in the Swedish market.